Uk Talent Agencies

December 25, 2008

Cold Calling for Lead Generation

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If your company sells to other companies then you will need to occasionally do some cold calling. What is so interesting about cold calling is that sometimes you can literally close a sale on the phone, simply because you were Johnny on the Spot at that exact lucky time that they were looking for exactly what you were selling; how cool is that?

Well in my many years setting up franchises for our company we often did cold calling and each time one or more of our “Bonzai and Blitz Marketing Team Members” would hook, line and sinker a sale right then and there on the phone. It was only a matter then of sending our service units to start the account.

We sold most contract cleaning services cleaning fleets of vehicles for trucking companies, car lots, fleets and washed vehicles at Corporations. Sometimes we would be selling concrete cleaning and other cleaning services using pressure washing.

Since cold calling to generate leads is mostly about the numbers of it, we always found it surprising that much of our competition never did cold calling. Cold calling works when you get the decision maker on the phone for 2-3 minutes, explain what you do and listen a lot to his or her needs and what they say.

I hope you will consider cold calling as part of your marketing, often it is serves everyone more, as you are not stopping in and wasting their time or yours to get there if you show up out of the blue. The telephone in this case makes an excellent business tool. Consider all this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Lance Winslow - EzineArticles Expert Author

December 24, 2008

Poetry of William Wordsworth

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William Wordsworth was one of the key figures in the Romantic Movement, his early poems helping to define the new movement of the Romantic Poets. Wordsworth sought to bring a more individualistic approach, his poetry avoided high flown language however the poetry of Wordsworth is best characterised by its strong affinity with nature and in particular the Lake District where he lived. The early nineteenth century was a time of rapid change and industrialisation, but like his contemporaries, Blake and Coleridge, Wordsworth was often dismayed by what he saw and he sought solace in the grandeur and beauty of nature. Wordsworth offered not just a beautiful picture of nature but also illustrated the healing power of nature on the spirit of man.

My heart leaps up when I behold A rainbow in the sky: So was it when my life began; So is it now I am a man; So be it when I shall grow old, Or let me die! The Child is father of the Man; And I could wish my days to be Bound each to each by natural piety.

In this poem My Heart Leaps Up, Wordsworth also uses another concept that becomes a theme throughout his poetry; the importance of childhood. For many of the Romantics, the memories or visions of an idyllic childhood become a powerful emotive force as they aspired for life of greater harmony and simplicity.

Worsworth’s poetry does include passages of great hope, optimisim and joy best summarised through his famous poem “Daffodils”

I wandered lonely as a cloud That floats on high o’er vales and hills, When all at once I saw a crowd, A host, of golden daffodils; Beside the lake, beneath the trees, Fluttering and dancing in the breeze.

For oft, when on my couch I lie In vacant or in pensive mood, They flash upon that inward eye Which is the bliss of solitude; And then my heart with pleasure fills, And dances with the daffodils.

However Wordsworth’s life was on many occasions touched by tragedy. His sorrows and awareness of humanity’s varied sufferings inevitably led to passages where the beauty of nature contrasted with the fate of man. In this poem Wordsworth suggests that man’s inhumanity appears even darker when compared to the pristine beauty and purity of nature that Wordsworth moved through.

Lines Written In Early Spring

I HEARD a thousand blended notes, While in a grove I sate reclined, In that sweet mood when pleasant thoughts Bring sad thoughts to the mind.

To her fair works did Nature link The human soul that through me ran; And much it grieved my heart to think What man has made of man.

Through primrose tufts, in that green bower, The periwinkle trailed its wreaths; And ’tis my faith that every flower Enjoys the air it breathes. …

Especially in his early years Wordsworth was a genuinely radical poet, perhaps influenced to some extent by the American and French Revolution and the new ideas of democracy sweeping the world. (For some time he lived in France but had to leave when the revolution made it dangerous) His poem London 1802 is a strong advocacy for social change. These sentiments were shared by other contempories such as Blake, although Blake and Wordsworth were mostly unknown to each other.

London 1812

Milton! thou shouldst be living at this hour: England hath need of thee: she is a fen Of stagnant waters: altar, sword, and pen, Fireside, the heroic wealth of hall and bower, Have forfeited their ancient English dower Of inward happiness. We are selfish men; Oh! raise us up, return to us again; And give us manners, virtue, freedom, power. Thy soul was like a Star, and dwelt apart: Thou hadst a voice whose sound was like the sea: Pure as the naked heavens, majestic, free, So didst thou travel on life’s common way, In cheerful godliness; and yet the heart The lowliest duties on herself did lay.

As Wordsworth grew older he became more conservative and his poetry lost its “radical” edge however he was still held in high regard and in 1848 was appointed to be Poet Laureate.

http://www.poetseers.org/the_romantics/william_wordsworth/poetry_ william_wordsworth

December 23, 2008

Ski Holidays for the Environmentally Friendly Holiday Maker

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Countless avid snowboarders will soon be finding their ski equipment and scooting forth in search of the largest snowfall.

And without doubt the affect of our carbon footprint will be nearly as far down the list of holiday essentials as a turkey sandwich after the Christmas vacation.

But last Christmas, a late snow was in the broadsheets and holidaymakers were panic struck about the smattering of snow dissolving nearly as soon as they landed.

Skiing holiday business Chalet1802, based at the bottom of Mount Blanc in the French Alps, is one of the only independent businesses to go carbon negative and provide snowboarders an environmentally friendly selection whilst reserving their ski vacations.

Chalet1802 owner Hart said: Last year was a bit of a shock with the most warm winter in sixty yrs in Europe. It was mild and the snow did not settle so a lot of the early season snowboarding season in the mountains was uneven. We decided to become carbon negative to assist in the preservation the skiing resort.

HART said: We’re not assaying to prescribe to holiday makers but I think its valuable to afford the guests the selection without raising the price of the stay. If the client book with us they can further off-set their carbon footprint and we take in the added costs. Naturally we still have a sauna and a hot tub – holiday makers want lavishness but not at the expense of the surroundings, so we looked at ways of diminishing the results of someone driving over here for a ski holiday.”

3 Article Outline Essentials

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Most writers I talk with who experience “writer’s block” do not get bogged down by the content of the article, rather they are stopped by the outline proper. Without an outline, there can be no article. You can write effectively by remembering three essentials; I will share with you how your success or failure in article writing depends on mastering these essentials.

So, what are the essentials? You already know them: your topic sentence, the body of your article, and your conclusion. A fourth essential, your title, can and should be derived from your topic sentence. Thus, if you have a title it is your topic sentence and vice versa.

The problem many writers have is really with the second essential, the body of the article. Too often this is what holds up the outline, and ultimately the article, from being successfully completed. What is the answer for you? Bullets. That’s right, think of three or four generalized points and make them the highlights of your body. For example, if you are writing a product review on the Chrysler 300M your bullets could be:

1. The car’s unique style.
2. The car’s performance.
3. Chrysler’s success with the model.
4. Special price offers for the car.

Take each “bullet” and expand the thought further by naming at least 3 related thoughts. For example, with bullet #1 you could mention that the car is boxy, with big wheels, and possesses a solid grill.

Bullet #2 could speak about the car’s engine, speed, fuel performance, and interior.

Bullet #3 could stress how the 300M has successfully pulled up Chrysler’s sales, you could compare it with its chief competitors, and you might want to make mention how it compares with its “twin,” the Dodge Magnum.

Finally, bullet #4 might cover any specials Chrysler is running on the car, financing and leasing options, and warranty information.

Once you have the bullets in place and have identified the related thoughts associated with each bullet, it is time for you to write. In this sample case [the review of Chrysler's 300M] you will probably come up with four solid paragraphs containing an average of six sentences each.

Oh, did I mention the conclusion? Perhaps you will want to leave the conclusion out of the article until the body is done. Yes, this flies into the face of what your English Composition teacher taught you in high school, but it can be a fun thing to do. Why? As you write your body you will see that you can “move” in a variety of ways as you make your point. Once you are satisfied with your point, then write the conclusion [or summation] based on the body.

Most articles of 500-600 words can be written and written well with as little as three bullets. Longer articles require additional bullets or, at the very least, you will need to expound further on points that you have made.

You do not need to be held hostage by your outline, or lack thereof. Create a simple outline that can be expanded as you master the bullets which comprise the body of your article. In no time you will be writing strong, persuasive, and interesting articles and your writer’s block will be nothing but a dim memory.

(c)2005; Matthew C. Keegan, LLC

EzineArticles Expert Author Matthew Keegan

Matt Keegan is The Article Writer who writes on a variety of subjects. In addition, Matt designs websites and manages web communities. To view his portfolio, please visit http://www.thearticlewriter.com

The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships

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Ok, today we are going to talk about one of my favorite Big Ticket Marketing tools – writing articles!

You are probably thinking, what does writing articles have to do with Big Ticket Marketing?

Well, it turns out, it has plenty to do with it and I’m going to tell you why.

It’s about the relationship!

As a Big Ticket Marketer you have an even tougher job of convincing your potential customers to become actual customers. That’s because Big Ticket items have a much higher price tag then other products. And the higher price tag means that you have more skepticism to overcome than someone who is just selling a $37 e-book.

Also, you may be in an industry where there is a lot of competition with products that have very similar capabilities or features. So how do you differentiate yourself and your Big Ticket product from the others?

In my opinion, the key factor that should make you different from the others is not price. Although that is an important consideration it is not the only one when people are spending more to purchase a product. The key factor, I believe, is the relationship that you create between yourself and your prospective and existing customers.

Prospective and Existing Customers Need to Know You, Like You and Trust You before They Will Buy From You

In order to sell to anyone, they have to know you, like you and trust you. This is especially true for Big Ticket items. Obviously there are lots of ways to help your prospective and existing customers to get to know you like you and trust you. One way is to make sure you always provide them with value on an ongoing basis.

That means giving them great, highly relevant content for free. Also, supplying free products relevant to their interests. Obviously, the quality of your product and your service must be high or you will quickly lose any customers you have!

For Big Ticket item purchasers, it will take them a lot longer to evaluate you and your product. Let’s look at a couple of examples:

Let’s say you you sell real estate. No one is going to jump and buy the first property they are presented with, unless it just happens to completely meet their needs. Instead, they are going to rely on you to provide them with a bunch of choices based on what you tell them you want. That process could take as little as a month or as long as several years depending on how demanding the buyer is.

Or say you are in the high tech industry where you sell computer solutions including all the hardware, software and support. In some cases these deals could be worth 1/2 a million dollars or more. Again, no one is going to just write you a check without very seriously evaluating your product and services and YOU!

One of the best ways to keep you and your products in the minds of your potential and existing customers is to consistently be in touch with them. And this is where articles are a super Big Ticket Marketing strategy.

Why are Articles A Great Big Ticket Marketing Strategy?

Articles that are interesting, relevant, on target and useful to your target market are a great way to stay in touch (and in the mind) of your potential and existing customers.

Great articles do take some time to write but like anything else, the more you write the easier it becomes. And heck, if you really hate writing articles, there are lots of people on elance.com or other free-lance websites who will be happy to do it for you.

All you have to do is publish or email the articles to your prospective and existing customers on a regular basis. You give them value, maintain contact with them and stay in their mind. You never know when the prospective or existing customer will decide that its time to make that purchase.

And if you are the person most recently in their mind who do you think they will think of first for the product or service?

Here are the benefits of using articles as a Big Ticket Marketing strategy:

  • Articles provide great content for your e-zine or blog. By keeping in touch with customers and giving them valuable, relevant content you are helping build your relationship with them.
  • Articles help establish you as the expert in your area. You build a relationship by informing your readers about your area and about the benefits your product or service can provide. This can be as subtle as just providing links in your resource box after the article or by writing “advertorial” content.

    Note: “advertorial” is just a funny word that describes an article written to look like a newspaper or magazine column but is really an advertisement for your product or service.

  • Articles are generally followed by a resource box which may contain the author of the article, a short biography of the author, the authors websites and sales pages. Readers who find your article interesting often click on the links in the resource box to learn more. This is another source of traffic for you!
  • So the more e-zines and article directories you can publish articles means you get more exposure. It also means more readers who may click through to your sites. It will also help you get a higher ranking in the search engines for your other sites.
  • Many search engines and especially Google, give higher ranking to websites that have other sites that link back to them. The search engines consider sites with lots of other sites that link to them more relevant than sites with only a few links back to them. So the more, different places you can get your articles published means that many more places that have your resource box and your links pointing back to your site there will be.

    And that means that when people search using keywords related to the product or service that you sell, your sites will be returned higher up in the search results giving you a better chance that potential customers will check out your sites.

    And the nice thing about this method for obtaining a higher ranking is that it is unlikely to change even if search engines change their algorithms which is something they do on a constant basis.

  • Writing articles forces you to really know your area and communicate to your prospective and existing customers in an easy to understand way. Your writing and communication skills improve and your readers appreciate the information you provide in a clear, easy to read fashion. Again, helping you build a relationship with them.

If you haven’t realized it by now, I am a huge fan of using articles for my marketing. I hope I have convinced you of the benefits and that you will start using articles in your own Big Ticket marketing efforts.

For more information on a package that can help you really take your article marketing to the next level including software that helps automate the process check out the Article Announcer Link on the Big Ticket Blog resource page below.

Copyright (C) 2005 Chuck Daniel, Like Magic Marketing, LLC — All Rights Reserved.

EzineArticles Expert Author Chuck Daniel

Chuck is a former Microsoft software designer and program manager who spent more than a decade happily working on Email and CRM. Admittedly a seminar, workshop and information addict, Chuck left Microsoft to pursue his interests in personal development, Internet, direct and information marketing and to promote and work for charitable causes.

Chuck Daniel
Would You Like to Make BIG Bucks
With BIG Ticket Items Online?

http://www.bigtickethomestudy.com
http://www.bigticketblog.com

This article may be reprinted in its entirety in your E-zine or on your site as long as the content is not modified, all links are left in place and you include the resource box as listed above.

What Aspiring Authors Can Learn From The 2005 Publishing Year

Filed under: Uncategorized — admin @ 1:23 am

‘Tis the season for evaluating the year gone by! Over the next few weeks you’ll see plenty of articles summing up the successes and failures in industries all across the board: television, movies, automobiles, retail. It’s no different for the publishing industry. Already the New York Times has run an article examining publishing’s good, bad and ugly decisions of 2005. There are many tidbits here and there in Publishers Weekly as well. While the overall message can seem daunting for an aspiring author (sales down, even some celebrity books didn’t do well), there are a few choice nuggets you can pluck from the dust and use to energize your publishing process for 2006.

Beware of Mixed Messages

Yes, sales are down. Both the Association of American Publishers and the American Booksellers Association reported a drop of 2 percent in adult hardcover and overall bookstore sales. This continues a trend that’s a few years old. However, the USA’s major bookstore chains (Barnes & Noble, Borders and Books-A-Million) are planning to open about 80 new stores in 2006, ten more than this year. And we’re talking HUGE stores, with the B&N ones topping out at nearly 30,000 sq. ft.!

Obviously, somebody is making enough money to justify these openings. Granted, such stores do sell more than books these days. Music, DVDs and expensive cups of java figure prominently in the sales ledgers. But I don’t see Books-A-Million changing their name to Cups-A-Million! Bottom line: as long as the big guys think it’s profitable to be in the book business, it can be profitable for you to be in the book business.

When Celebrities Fail

It seems like Martha Stewart had a banner year, doesn’t it? She got out of prison, launched a couple of TV shows, made a spectacular return to the cover of her magazine and she wrote a book, The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business. Despite her huge successes elsewhere, though, things didn’t turn out so well for that book. The New York Times reports that after Rodale Books signed Ms. Stewart to a $2 million contract and planned a printing of 500,000, the book has sold just 37,000 copies since its October release.

I asked around about this and one editor wondered whether Ms. Stewart had crossed a line into overexposure land. But let’s be clear about this and get the lesson right: this isn’t just about seeing Martha Stewart everywhere and being too tired of her to want to read about her in a book. This is about whether Ms. Stewart had anything left to tell us that we don’t feel we already know.

Understanding this nuance is important because in this time where having a “platform” is the “it” thing, you have to be quite savvy in how you put yourself out there. If you give away all your tips, secrets, strategies, life story, connections, etc., each and every time you’re in front of people, you won’t have anything left for them to look for in a book! Of course this only pertains to non-fiction authors and only for certain subjects. I’m sure Ms. Stewart’s audience, for example, will never tire of getting new recipes and new household tips from her!

Classic Winning Move: Speaking Truth From the Heart

I’m a fiction writer, so it pains me to say it, but right now in the publishing industry non-fiction is king. And the stuff that people want to read includes thoughtful, heartfelt stories and essays from noted voices such as Joan Didion (The Year of Magical Thinking), Jimmy Carter (Our Endangered Values) and Kurt Vonnegut (A Man Without a Country). The lesson here is a simple one: be true to yourself, write what you feel and at some point your audience will find you.

I know that can be hard to believe when it seems you can’t get anyone to read a query letter let alone a manuscript, but this is an industry that rewards persistence. There are many ways to get your story out there and in a few weeks you’ll have a whole new year in which to find the one that’s right for you. The choice is yours. Good luck.

Author and Writing Coach Sophfronia Scott is “The Book Sistah” TM. Get her FREE REPORT, “The 5 Big Mistakes Most Writers Make When Trying to Get Published” and her FREE online writing and publishing tips at www.TheBookSistah.com

December 22, 2008

Forgotten Love

Filed under: Uncategorized — admin @ 11:44 am

The darkness conquers as it advances, In vain they battle, Only to fall back, The castle of the realm looms in the distance, Waiting for the fog to clear. The sun shines with a dismal light, Through smoke and clouds, Chaos shines, Yet for now the realm holds strong, Waiting for the hero, And a rescue foretold. She stands at the window, hoping for a sign, The valley below, A view of the carnage, And wonders where he is, And why this should be, Could the one of legend not remember, Not care ! The walls are falling, The gate breached, Bodies fill the moat, Yet still they advance, As the sun is setting She watches from her tower, Off in the Distance She See’s a Light !!!!!!!!! (Chorus) Darkness lies in the shadows of life, In the sands of lost time, Standing idly by, Watching love slowly die, In the realm………of forgotten love… (chorus 2 soft and lonely) How could you not remember me, I’ve always loved you, I’ll not be forgotten, Rescue me, Our hearts and our Love…. 8/1999 Richard(Phoenix)Cartledge (c)

www.originalpoetry.com/in-the-realm-of-forgotten-love

LOVE:

for the love of, in consideration of; for the sake of: For the love of mercy, stop that noise.
in love, infused with or feeling deep affection or passion: a youth always in love.
in love with, feeling deep affection or passion for (a person, idea, occupation, etc.); enamored of: in love with the girl next door; in love with one’s work.

December 21, 2008

Publishing: changing realities (IV)

Filed under: Uncategorized — admin @ 11:43 am

How does a writing agency market itself effectively in a cyber reality that’s bursting with free content? Writers these days are having a tough time competing for business. The game is complicated and the rules are changing.

The mini culture of ezine publishing is quite representative of the wider internet; if you write an article about your very own writing boutique, you generally are expected to submit it in the category labeled ‘writing’. But the difference between this and other categories is that writers selling their skills as a product are virtually talking into empty space. Where other categories have a tangible target market directly at hand, writers submit articles about writing.

Writing about writing in order to purposefully market yourself is okay if you want to give advice to newcomers to the trade, but you don’t attract any immediate clients this way.

In contrast to all the other categories that have real, often tangible, goods to sell to people who need them, writers market themselves to website developers by directly addressing the issues that concern them, and tend to just ramble on and on about the art of writing instead. A rather pointless exercise unless you’ve already missed your vocation and confuse sound writing with teaching.

A writer likes just to write about reality in all its facets and I can hardly imagine there’s anything more tedious than to write about writing. Unless you have a psychological defect which forces you to continue to talk in metacommunicative terms ad infinitum, but there are not many such people around. I wonder what the defect is and am already itching to research the topic, and write something about it and – yes, what? Publish it for free, hoping someone will read the byline and say; ‘one more please’, or, in a wilder dream: ‘We’ll put you on a monthly retainer if you write a few?’ It happens this way, but you have to be lucky. Yet, our traffic numbers simply dictate we flush the ‘net with more free articles we believe is an illogical waste-your-brain exercise.

What is the right path for someone to still sell writing skills?

These are the options:

a- Create RSS, XML feeds and syndicate to news services;

b- Prop up the output by including extra resources on existing topics that get good traffic;

c- Regard incoming links as search engine rank boosters rather than direct mega traffic generators;

d- Expand the online presence to include direct marketing, job bulletin boards, forums;

e- Invent something ludicrously insane to get attention and then capitalise on it like crazy.

Ad a- In the time frame of the last six months, I have cringed, bit my teeth and published articles for free on real topics including politics, culture, features, health. They have been posted in a host of freebie ezines, a few highly reputable professional special interest publications and our own ezine which is already RSS compatible. We also publish a ranting and raving blog which is a highly contrarian piece of mostly political fabric that is truly optimised for all outlets in the blogosphere too. It’s worked miracles for our traffic.

Ad b- The output is however still too low to attract continuous traffic. It makes sense to see what the most popular topics have been and expand the coverage by including RSS feeds from other sources and create boutique style news packages out of them that are so specialised they beat the news aggregators. Read our other article The Grassroots of Publishing – And the Beyond.

Ad c- Targeting the market for content writing by producing solid examples honing the trade remains key, especially because it creates incoming backlinks. These are the so-called non reciprical backlinks which are famous for propping up your rankings in search engines.

Ad d- Small agencies can mimick the news industry without too much trouble and provide better, tailormade, products. They have to ride a fine line however by not abandoning their natural target market (for tailor made hand crafted content, someone’s gotta do it) or by excluding the outside world that’s exploiting the same turf.

Ad e- Instead, making your weak point your strongest is best. If in the jungle, the life saving maxim is ‘if you are not strong, be quick’, in today’s internet jungle the writer’s should be ‘if you are not big, be different’. Strong conceptual thinking is key in getting visitors to come back. Casting a human eye over aggregator news output and including extra sources as well as some home made articles are the ingredients to create content that’s different and better.

Angelique van Engelen is a freelance writer based in Amsterdam the Netherlands. She runs http://www.contentClix.com and writes tailormade articles and content.

December 18, 2008

The great immaculate new classical music website, Passionato.

Filed under: Uncategorized — admin @ 2:16 pm

Passionato’s aspiration was to be converted to the entire worlds most preferred classical music online store & it is reasonable to say that the company have most definitely achieved this. The company wanted to offer their clients the finest achievable number of outstanding quality DRM- free classical downloads. The Passionato site has four sub parts all of which are extremely helpful to classical music lovers. These are perfect new releases, charts, special offers & critic’s choice.

Passionato was exclusively created after detecting a gap in the music market for classical music downloads. www.passionato.com have the best choice of classical music as the company have right of entry to 2 of the leading music label catalogues, Universal Music and EMI Classics. Passionato also currently have admission to further professional labels such as Naxos, Chandos, Avie & Arts, all of which is marvellous.

The company at the moment have more to offer than just a magnificent array of music. www.passionato.com at the moment free DRM- Recording these are adaptable to every device & also burnable to CD. You also as a customer, currently have the option to access for free to the Passionato website Player, this has been intended to you widen and put in order your own existing Classical CD’s along side tracks which currentl been obtained through the Passionato site.

Download Shostakovich mp3 or FLAC for your home and enjoy classical music.

December 16, 2008

The Bestseller Lying Dormant In Your Mind – And How To Access It!

Filed under: Uncategorized — admin @ 3:17 am

There is an age-old adage that is as true today as when it was first mooted.

“Everyone has at least one good book in them”

The problem is that most people never get around to writing it because they hamper progress by cluttering their thoughts with mental blocks.

Little do they appreciate that there already is a bestseller lying dormant in the mind – nor do they know how to access it.

Could you extract the book lurking in your mind?

Could you produce a niche carving bestseller in your spare time and then proceed to do it over again, time after time?

With professional guidance you could.

I never suspected I would but I have managed to produce several over the years on a part time basis, and so too could you if you set about matters with conviction.

SO YOU’VE NEVER EVER WRITTEN ANYTHING CREATIVE?

You have, you know, and you’ve been doing it all of your life.

When you were sitting exams at school, you were engaging in the creative writing process, addressing questions and providing answers with well reasoned argument.

When you sit down to compose a letter, produce a thesis or develop a business proposal, you are in the creative mode.

All of these exercises have something common: they are works of non-fiction, and so it follows that the creation of a full-length book in that genre is any and all of these activities writ large.

You are adept at creative writing but so far you have only skimmed the surface of your latent ability.

SO YOU’VE TRIED AND TRIED AGAIN WITHOUT SUCCESS?

Perhaps on the other hand you have been activating your innate skills for years and all you have to show for it is a never-ending stream of rejection slips.

Perhaps too you have been focusing your energies on fiction, the most notoriously difficult of genres to break into as a writer aspiring to achieve the recognition that leads to publication.

Could it be you have now decided that the only way you’ll ever see your work in print is to become a self-publisher?

You wouldn’t be the first. These famous masters of fiction were all obliged to take the route of shelling out hard cash to have their debut novels printed.

Alexandre Dumas, D.H. Lawrence, Edgar Allan Poe, Edgar Rice Burroughs, George Bernard Shaw, Gertrude Stein, James Joyce, John Grisham, Mark Twain, Mary Baker Eddy, Rudyard Kipling, Stephen Crane, Upton Sinclair, Virginia Woolf, Walt Whitman, William Blake, Zane Grey

John Grisham, incidentally, sold copies of his first novel A Time to Kill out of the boot of a car which at the outset was his sole ‘vehicle’ for distribution…

But we are concerned here with another genre, a genre that permits self-expression under predetermined guidelines designed to give you a better than evens chance of publication without the necessity of paying for the privilege, providing always that your work and its presentation are painstakingly and professionally executed.

DETERMINE YOUR PROPENSITY FOR CREATING NICHE NON-FICTION

Ask yourself these questions and spend a few minutes in quiet reflection before you provide the answers.

1. Do you like to read, be it fiction or non fiction? 2. Do you enjoy writing letters, reports, or whatever? 3. Do you have a better than average vocabulary? 4. Do you strive at every opportunity to enhance your personal word power? 5. Do you persist with crosswords until you’ve solved all the clues? 6. Do you have an enquiring mind? Do you have special interests? 7. Do you have expertise in any particular subject(s)? 8. Would you undertake research to confirm and expand on what you think you know? 9. Would you be prepared to share this knowledge with others? 10. Would you be willing to make time to write about it for pleasure and profit? 11. Are you comfortable about committing your private thoughts to paper? 12. Are you self-disciplined? 13. Are you relaxed about working on your own?

If you can genuinely answer ‘yes’ to all of these questions, you already have the nucleus of a powerful propensity for creating niche non fiction in the shape of self-help and how-to guides.

If on the other hand you answered ‘yes’ to most and ‘no’ to a few, then work on those negative areas.

If you answered ‘no’ to Question 8, then think again and dig deeply this time. Most people have expert knowledge on something or other. It could be a job, a hobby, or any of a thousand disparate topics.

And should you consider that what you know would be of little value to anyone else, you would be wrong.

Many people share a passion for your particular area of interest and are anxious to become even better informed.

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