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Writing articles is probably the best way of promoting your website these days. It gives you the chance to seriously increase the amount of backward links your website has, links which are also on a one way basis and helps you to spread your message and website across the net.

In this article I describe how to write these articles to make the biggest impression and to get the maximum impact.

My name is Stephen Hill and I write articles for my own websites and am also asked to write articles for other people. These are the areas I think are most important when writing articles:

Article length

Your article should not be too long, the reader should be able to read your article in between three and five minutes.

Keep it simple

Not everyone who reads articles on the internet are brain surgeons. Keep it simple by using easy to understand text.

Short paragraphs

Keep each paragraph fairly short, on average about three to five lines.

Make it interesting to read

When writing, try to write from the heart with a passion. Keep the reader interested and make it fun.

Give the reader a reason to read the article

The article should have lots of free advice and information which is likely to be of use to the reader.

Here’s a really simple way… to learn creating amazing headlines that will give you exclusive breakthrough amongst your e-business competitors.

How do you surf on the Internet? Which pages interest you, which grab your attention, which ones simply !RUSH! you?…

If you are really success passionate person… You MUST know these rules of influencing your … let’s say customer, from her/his first view to your headline.

It’s true that Internet (and especially e-marketing) changes very fast. However money are earned by people, not by the PCs, HDDs, ISPs.. The true about amazing headlines is simple: You need to know your customers feelings, which ones make her or him to react…

Tip #1 — Concentrate in learning these 15 emotions that influence every person to act. Here they are:

- Love – Curiosity – Ego – Power – Mystery – - Fear – Pain – Convenience – Jealousy – Sloth – - Lust – Shock – Greed – Pride – Anger -

These words pull reaction when even stands alone. When used right picked, right applied to your marketing goals,- bring absolutely amazing results!

It’s really easy to find out which emotion or emotions best fits each other. Let’s say…

You have created a new revolutionary software which will automate e-mail marketing process up to 95% percent of it’s time… If you’ll explain all the benefits to people the way you see it, people will get curious, their marketing will become powerful, their competition will become jealous, someone might have a shock…

#2 — When writing your headline, think about the headline as if you see it from the surfers view It needs to grab your reader’s attention. Realize that people surfing the web are looking foe information.

They tend to scan web pages quickly, even many of them simultaneously. Your site might be one amongst others. So, your headline must be prominent and effective enough to stop them.

It must be prominent and effective enough to stop YOU… if you want to stop them…

#3 — The headline will grab the surfer and transform her/him into your reader..

Realize that people surfing the web are scanning the information. They tend to scan web pages quickly, even many of them simultaneously. Your site is but a blur. So, your headline must be prominent and effective enough to stop them.

#4 — Try to express the biggest benefit they will earn from your information

Don’t describe features – express benefits! “You will Get Free 8000 visitors in 5 days!! Guaranteed”

#5 — Of course… Don’t forget about guarantee..

Turn “GUARANTEE” into your marketing weapon.

In any way guarantee is a must be with every sales process. Such is the law. Then why not to make this working for you.

And the main tip:

Don’t forget that by doing the above said, you not only turn your marketing into results. You make a relationship with your future good customer.

Apply these tip without hurry. Test few days one tip, few another, and you will see how effective they are and you will learn them.

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After the video production is done, the editing point starts. In general editing control units remain put with mainly the editing firms and the technically trained expert professionals contribute with high levels of originality for the duration of the editing undertaking. Typically through the editing process the worthwhile fragments of the video recordings are reserved and surplus parts are cancelled. There is lots of useful software packages that are in high use for this job. The purpose of the video is analyzed & subtle amendments are done also. Sound clips and background music are also used at some point during the editing process. There remains Special Effect Generators (SPG) which helps to make the elected footage even more gorgeous. Some of the video production agencies provide the video production & the editing services.

These days several video production and publishing firms exist to satisfy business requirements of different firms. Besides organisations presentations, videos are also employed to preserve cherished moments of life for example wedding anniversaries, birthdays, special celebrations; summer holidays etc. Portable camcorders with digital chips are at present widely available in the market. Short films have grown to be popular in addition to being quite informative & hilarious. In actuality videos allow individuals to relate better to the subject matter than any other sort of online media communications.

Today, quite a lot of people are setting up video production companies as demand of these types of businesses are increasing. It is also possible to get hold of heaps info from the internet in relation to video publishing just with a couple mouse clicks. The growth of online video market has influenced the growth of online video commercials & to manufacture striking commercials, a first-rate video production and publishing agency is crucial. Videos play a critical job in execution of business marketing campaigns & at this moment online video marketing is an accepted concept among the World Wide Web users. So, across the globe video production plays an important responsibility. Visit Vidify.co.uk for cost-effective video production and distribution services.

Copyright 2005 Mike Spencer

Oral Chelation

Oral chelation is the solubilization of a metal salt by forming a chemical complex or sequestering. One way of doing this is with ethylenediaminetetra-acetic acid (EDTA) salts, which have a multidentate spiral ligand form that can surround metallic and other ions.

The term “oral” simply refers to “mouth.” When you take something “orally,” you take it into the mouth. Hence, the word oral chelation. This word can be contrasted with “intravenous” which is a word that means that something enters your body through a vein rather than through your mouth.

“Intravenous” actions (including IV Chelation) are generally done by a doctor or a nurse who sticks a needle in a vein, often in your wrist.

The word “chelation” starts with the Greek Root of this word – chele. Chele, in Greek, means the claw part of a crab or lobster. So, “chele” refers to a grabbing action. When combined, getting “chelation” you simply have a word that means the “grabbing action” of some substance. Oral chelation is dispelling substances by taking the preparation orally.

The ingredients which make oral chelation “work” are Cysteine, N-Acetyl-L-Cysteine and EDTA.

EDTA is an important ingredient in oral chelation. It has a chemical and physical characteristic that it is attracted to heavy particles. It is not quite like a magnetic attraction, but in any event when there is EDTA in your blood stream, and some heavy particle (such as a particle of lead, mercury, iron, etc.), the EDTA and the heavy particle come together such that the heavy particle is coated with the EDTA, and passed out by your system

EDTA is an artificial amino acid, and since the body regards it as a foreign substance, the body eliminates the entire particle – the heavy particle coated with EDTA.

The body can’t tell that underneath the coating is some material (iron mixed with carbon, perhaps) which the body might be willing to keep even though it is harmful to the body. So, this coated EDTA particle gets sent to the kidney and you urinate it out into the toilet. You just got rid of some heavy particles.

EDTA (ethylenediaminetetraacetic acid) is a common sequestrant and antioxidant which is a part of oral chelation. This oral chelation is added to foods, body care, and household products.

The oral chelation also occurs as disodium calcium EDTA, tetrasodium EDTA, and disodium dihydrogen EDTA. As a sequestrant, this oral chelation binds trace minerals such as copper, iron and nickel that may be in the product. If not inactivated, these minerals will lead to discoloration, rancidity and textural breakdown. When added as an antioxidant, EDTA prevents oxygen from causing color changes and rancidity.

Let’s say that you were a business owner or executive manager at a company and you get a phone call that went like this:

Good morning Mr. Decision Maker, this is Cold Caller from XYZ Corporation. The reason I’m calling you this morning specifically is so that I can stop by and tell you about our new product that will cut expenses for your company. I’m sure that you, like your competition, are interested in cutting expenses.

(Cold Caller now waits for a positive response from you)

That’s great Mr. Decision Maker, let’s get together. How’s tomorrow morning?

This is a variation of a sample cold calling script from Stephan Schiffman’s book “Cold Calling Techniques That Really Work” in which the corporate sales trainer discusses methods of cold calling to prospect for sales leads. You could find many more examples of free cold calling scripts by searching the internet. So how would you respond to such a phone call? “Well, golly gee, I certainly want to cut expenses. Come as soon as possible. I can’t wait.” A canned sales pitch certainly deserves a sarcastic reply.

I don’t advocate cold calling as a prospecting method, but if you do do it and if you do use cold calling scripts, think about how you sound. Would you buy from someone that speaks to you like this? Of course not. You buy from salespeople that are empathetic and salespeople that you think are trustworthy. These traits cannot come from a canned sales pitch.

Don’t even think that you can pull it off. You are not a Hollywood actor. If you were you would be reading scripts in front of a camera. You are a salesperson and you earn a living by closing sales and earning commissions. You won’t get many opportunities to close sales without any sales leads. And, you won’t get many sales leads by using a cold calling script that makes you sound like an emotionless computer.

Cold calling scripts are a waste of time

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For almost everyone, nothing is as powerful as money. Because of this perception, many people would do ALL THEY CAN to hoard money.

I’m definitely not tired of money – as it is a means to an end. However, I’m tired of the manipulative ways people get money. I’ve learned sales techniques from several places – from university to sales seminars. Yet, I find the best sales technique is serving people their needs. Sounds simple, isn’t it? Yet people have twisted this concept. In almost all networking events I’ve been to, there were always people who’d tell me a need that I didn’t know I had, then tried very hard to sell me their products. Sure, they were using the concept that they should cater to people’s needs. Yet most of the time I don’t need what they tell me I need.

Certainly, telling people what they need is terrible image management. Usually, people’s reaction is “I don’t want to listen. And frankly, who are you to tell ME what I need?!”

I remember in an episode of King Of Queens (TV sitcom), Carrie was taking pole dancing lessons. She was sold on the concept of “bringing out her inner whore” to put more sparks in her marriage. When her husband told his friend, the friend sighed and said “and the rich just gets richer”!

The episode mimics real life. In fact, just 2 months ago a friend I met through a networking group told me that her company was sponsoring her to participate in a course that would enable her to be certified in networking (not networking in information technology, but people to people networking). I made a face – I couldn’t help reacting to this outrageous concept. She defended herself by telling me the benefits of certification – namely, more ways to manipulate people to buy. The course is almost $1000. I can’t believe it. She and her company are paying for something that she knows how to do naturally.

In my experience, the best sales technique is not only catering to people’s needs, but do it in a sincere way, out of my heart. This way, if they decide to buy my services, they would be making a conscious decision to do so, not through my manipulation. People can feel it if a person is sincere (not doing things for the sake of money only). It’s a big plus in personal image management.

Noelle Wong sees and unveils beauty in people. She is the owner of iN-IMAGE! Inc., a personal image consulting company in Toronto that offers one-on-one consultations and workshops to help people increase their personal presence. For inquiries please contact her at noelle@in-image.com. Her website is http://www.in-image.com

Crohn’s Disease is a painful and arduous disorder in itself; however, when you also take into consideration the complications that may arise as a result, the full effect of Crohn’s may be overwhelming.

The most common complication that arises from Crohn’s is, due to excessive inflammation, swelling, and scar tissue, blockages or obstructions that occur throughout the digestive tract. As the walls of the bowel thicken, the intestinal passages become significantly narrower and more easily blocked. Symptoms of obstruction usually include abdominal cramping, bloating, and distending. Vomiting is also common. Inflammation may be controlled by medication, but if swelling is not reduced adequately enough for the blockage to pass, surgery may be required. Also, surgery to remove the affected area of intestine may be necessary if the blockage occurs frequently.

Another complication common among Crohn’s sufferers is the formation of ulcers or sores within the intestinal tract. Sometimes deep ulcers may progress into fistulas, which may channel into the surrounding tissue of the vagina, bladder, or skin, or may join different areas of the intestine. Fistulas may lead to further complications if they become infected, such as excessive abdominal pain and fever. If they are relatively small, they may be treated by medication, but larger or more severe fistulas may require surgery. Another issue that arises occasionally is the formation of abscesses, or pockets of pus, from fistulas. These areas of infection typically require drainage through a catheter or surgical drain. Areas of around the rectum are often affected by abscesses. Another complication is the development of fissures, or cracks, around the lining of the anus. As a result of excessive blood loss from ulcers and sores, anemia is also common.

>From inadequate dietary intake, excessive loss of nutrients through vomiting and diarrhea, and poor absorption of food, nutritional deficiencies and malnutrition are often a complication arising from Crohn’s Disease. Although not typically encountered unless the disorder occurs in extensive durations, these deficiencies may include lack of vitamins, proteins and calories. Luckily, nutritional supplementation is usually effective in the treatment of malnutrition. This may include injections of the missing nutrients or ingesting it in liquid or pill form. Because supplements are usually in concentrated forms, they are more effective and absorbed in higher quantities than available in food intake alone.

An often forgotten complication of Crohn’s Disease is the psychological impact it has on its sufferers. Depression, anxiety, and tension are common among patients.

How well do you handle objections?

The fact is, most people think they handle objections with ease. The
reality paints a different picture. I claim that you could have closed as
much as 25% of last year’s lost sales by simply understanding why the
customer is objecting. Oh…and by keeping your noisy trap closed for a
minute or two.

“I really don’t understand why this upgrade costs extra when Acme
doesn’t charge for it.” Right off the bat you want try to get across to your
customer why that is not a valid objection. Often times you will go into a
puke session about why your product is better or why your company is
better than that of the competition. Whoa, easy there. You need to slow
down and take a step back before you start puking all over your future
customer. Who cares that the people down the street offer that spec for
free but then charge the third world’s gross domestic product for delivery
and assembly. They do not need to know this right now. Good news –
your customer is interested!

Objections are usually a good thing; your future customer brings them
up because they are interested in buying. If they were not interested in
buying they would just ask for a brochure or ask you to leave them the
information.

Since they are interested in buying, you need to make sure that your
tone and your demeanor reflect the positive attributes of the objection.
Do not become discouraged or become defensive about your product or
your company. They ARE INTERESTED in buying from you. They
simply want to know more.

The secret lies in understanding exactly what they want to know more
about. When the objection is in the form of a question, you must
decipher what it is that they are truly asking and what it is that they truly
would like to know more about.

Let’s take, “Is that the best price you can offer?” This has to be my
favorite objection and one that is most often fumbled by the salesperson.
How would you respond to this question? What are they truly asking
you? When a customer asks if that is the best price that you can offer, it
does not automatically mean that they are objecting to the price. Think
about it; they asked you if that was the best price you could offer. What
are the possible motives for asking this question?

Yes, of course one of the motives for asking this question could be that
the price is too high and that they are interested in that product. So be it.
However, a more likely motive for this question is that they are interested
and they want to make sure that they are getting the best deal. Or they
may be testing the waters to see if this is the type of buying situation
where they are expected to haggle. Which type of motive prompted the
question becomes very important at this point if you are going to answer
the question correctly.

If you immediately offer a lower price and the true reason that they
asked was because they wanted to find out if this was a buying situation
where haggling was expected, then you may have instantly turned them
off and pushed them further away from pulling the trigger on the sale. I
realize that it seems strange to think that by sticking to the higher price,
you may have had a better chance at getting the sale. However, that is
usually the case.

When you get a question about a product feature, you need to be careful
in how you answer the question. If they ask you about a certain spec,
they may be asking because they heard a different feature on a
competitor’s model was more appropriate for their specific use.
However, they could just be asking about the feature because they are
curious about it. Again, it is important to understand which type of
question it is.

Using treadmills as an example, a customer could ask, “Are those small
rollers?” A salesperson can respond in a variety of ways. They could
respond with a puke session about roller size and why it is or is not
important in the operation and enjoyment of the treadmill. Or they could
respond with “Yes, they are.” In either situation, the “yes, they are”
response is more effective because it will allow the customer to further
explain their question.

If you naturally assume that your customer’s question was an objection
that could prevent you from making the sale, you may end up talking
them out of the sale by the inappropriate response. This is why you
need to be sure that you understand the nature of the objection before
you start blabbing about nothing.

Then there is the objection that is completely unrelated to you or your
company. A customer may have other factors in their life or in their
business that would prevent them from making a decision about your
product. You need to understand that this objection has nothing to do
with you and respond to it in a way that solidifies the relationship and
the rapport that you have built with them. If you respond inappropriately,
you will diminish any rapport that you have built up to that point with the
customer.

For example, “I really need to check with my spouse before I make a
decision.” There are many sales books out there that teach you to try to
close the sale anyway, but there may be circumstances that you are
unaware of that may make your hard close completely inappropriate.
What if there was a personal and legitimate reason that they needed to
check with their spouse? I know I would never, on this green and blue
Earth, make a thousand and some odd dollar purchase without my wife
giving the go-ahead. Make sense? Point being, you do not know the
circumstances behind the objection so you should instead make a friend
at all costs and try to gain agreement on something that furthers the
process without having to make a decision. If you try to hard close you
may be pushing them further away from saying yes to you.

All objections are unique and must be treated differently given the
circumstances. You will never go wrong by asking more questions and
by keeping your responses short and sweet. The best outcome of a
response that is too short is another more specific question from your
future customer. These questions will lead you and your customer
closer to agreement and closer to a completed sale. “Is this the best
price you can offer?” “Yes.”

Tom Richard produces a weekly sales training ezine titled: Sales
Muscle. You can subscribe to this ezine by visiting
http://www.tomrichard.com/EmailFriend.html or by visiting the website at
http://www.tomrichard.com

If it’s up to me, I’ll interview, train, and get new telemarketers on the phones within four hours.

That’s right, four hours. And about half of that time will be taking or making live calls!

It can be done, but to accomplish it you have to have your systems in place. Your scripts, including answers to common questions and objections, must be distilled, and pre-tested for effectiveness.

Your training must include a certain amount of drilling, sometimes referred to as role-playing, but there’s no playing involved.

It’s work, a realistic simulation of what will occur on the phones, imminently.

This is a make-or-break design, and lots of people don’t make it.

But the ones that do, tend to get results faster than anyone thought humanly possible, and they dramatize how it’s possible to cut basic training time, and costs, to a tenth or even a hundredth of what they are, normally.

What does it tell you if people aren’t able to accomplish their phone mission right away, if they’re unable to set appointments, or open and close deals?

Typically, they’re wandering from the presentation, or they’re so timid that they can’t project a winning personality over the phone.

The former is correctable; but the latter isn’t.

You should be with them, side by side, after they’ve been on the phones for about ten minutes, guiding them back to the text, reminding them of what you covered, in training.

Feed them “close’ likes when they stray, prompts, such as “So, what we’ll do is this…” and “Ok?” and any other phrases that they have been exposed to in your simulations.

You’ll be amazed how quickly they come up to speed, and in the alternative, you’ll be grateful for how little it cost to find out that they’re incapable of doing so!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.